Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Display Archives - Page 116 of 206 - ExchangeWire.com

Display

Gaining Control: Advice for Advertisers from MD Europe at AudienceScience, Mark Connolly

Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently…

13 years ago

Announcing: Ad Trader Conference, Berlin, Thursday April 18

Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany…

13 years ago

WireColumn: Whisper it Quietly

Stuart Colman is Managing Director, EMEA at Maxifier. Whisper it quietly, but whisper it nonetheless... Redmond may well be the…

13 years ago

The Disconnect Between Analysts and Sales

There seems to be, at times, a polarisation in the publisher business. This won’t surprise many people, most businesses have…

13 years ago

Investigating MENA: 'Confidence in Emerging Markets,' by Newaz Islam, Sales Director MENA, QUISMA

QUISMA gives its view on the Middle East and North African Region after opening its Dubai office at the end…

13 years ago

Zodiak Active's Marco Guglielmin Discusses the Italian Display Market and the Company's Publisher Trading Desk Proposition

Italy is the biggest Southern European display market, now totalling 500 million euro - and growing - per year. We…

13 years ago

How RTB Has Changed Our Industry, and What Next As Data-Driven Buying Becomes Mainstream?

Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to…

13 years ago

Programmatic Premium Explained: Part 2, The Case For Using RTB As The Mechanism For Programmatic Premium

We have already looked at how you would execute premium programmatic from a direct sales platform in the first of…

13 years ago

Programmatic Premium Explained: How An Automated Direct Sales Platform Works & Why It Could Help Publishers Unlock The Value Of Premium

There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it…

13 years ago

Programmatic Premium: The Industry’s Main Challenge For 2013

Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting…

13 years ago