In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic…
January is always a time of reflection and prediction, reflecting on how mobile advertising has evolved and then predicting what…
ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential…
GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big…
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into…
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete…
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed…
Programmatic media-buying rose 70% in Asia Pacific in the last year, propelled by continued growth in the Chinese ad market,…
With advertisers looking for programmatic options outside traditional IAB banners - and publishers looking to secure pricing higher than the…
There has been so much written recently about 'programmatic'. Everything is 'programmatic' these days. What does it all mean? Who…