Mobile proves to be the next big frontier for the online advertising business as a whole and the programmatic sector…
Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still…
WPP trading desk Xaxis has built on its ambitious European expansion strategy, announcing the acquisition of Bannerconnect for an undisclosed…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Display And FBX Help Boost…
Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…
Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display…
Headlines detailing government snooping online are having an adverse effect on consumer confidence, including concerns over how private companies handle…
In an unexpected move, Millennial Media co-founder and CEO Paul Palmieri has stepped down from the chief exec role to…
Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in…
Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing…