German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
The Ad Trader Conference is now only a few weeks away (April 08 in Berlin). The agenda is now live…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1.Digital boom eases revenue-dip for RTL…
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin…
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the…
This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Does Facebook’s Colossal WhatsApp Valuation…
With Facebook’s purchase of mobile messaging service WhatsApp for a colossal $19bn announced this week, it’s clear that mobile is…
Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard…
Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap…