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North America Archives - Page 27 of 36 - ExchangeWire.com

North America

The US is the Most Advanced Market Programmatically, Because of Buying Power

At ATS New York on 3 November 2016 Matt Prohaska, CEO, Prohaska Consulting moderated a panel discussion about whether programmatic…

9 years ago

NYC: The Brave New World of Data, Connectivity & DOOH

Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC.…

9 years ago

AppNexus Announce Staff Cuts: Potential Pre-IPO Streamlining?

Today (14 October) AppNexus are announcing they will be laying off 150 staff members globally. The move will bring AppNexus’…

9 years ago

Martech & One-to-One Marketing in Banking Is on a Slow Journey

Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one…

9 years ago

Do Go Chasing Waterfalls – As Long As They’re Automated

The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn't dead…

9 years ago

What the Rio Olympics Can Teach US Marketers About Targeting Sports Fans

Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research…

9 years ago

Automated Cinema Advertising: Q&A with Jay Sears, SVP Marketplace Development, Rubicon Project

Automation of advertising inventory is expanding at a fair speed. After TV, audio and OOH, the logical next stage is cinema.…

9 years ago

An American Perspective: The Three Worst Things About the EU GDPR

EU businesses have resigned themselves to the fact that they will have to start complying with the long-awaited EU General…

9 years ago

Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit

On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued…

9 years ago

Drones Over Hollywood: An Aerial View of Video Security

As NAB comes to a close for another year, aerial robotics and drones are once again a popular topic of…

9 years ago