Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that…
eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up…
The Internet Advertising Bureau (IAB) has issued guidelines on how tonative ads to UK businesses, along with the…
January wouldn’t be January without the deluge of predictions which come forth from all corners of the online advertising boxing…
'Programmatic' and 'native' have been two of the industry buzz phrases of 2014, in this piece Rob Kramer, OpenX, general…
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's…
Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native…
The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week ExchangeWire recounts how Rocket…