Native

Paving the Way for Native Content That Pays

From difficulties in defining it to concerns over clickbait, native advertising has generated a lot of conversation yet not always…

9 years ago

Google AMP Use in Europe; Rubicon Project Financial Results

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP…

9 years ago

Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

xAd & Rubicon Panel: The Focus for Mobile Must Be Relevance & Creativity

With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for…

9 years ago

All-Digital Independent Needs to Set Example for Fellow Newsbrands

On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production…

9 years ago

What Does the Rise of the Visual Web Mean for Traditional Ad Formats?

The internet is now visual. Two billion images are being shared on social media every day. How is this affecting…

9 years ago

Singaporeans Still Prefer Email in Brand Interaction; Social Important Among China Marketers

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Asean Mobile Video Marketers Must Stop Repurposing TV Ads

Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the…

10 years ago