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Mobile Archives - Page 9 of 16 - ExchangeWire.com

Mobile

Glow Merges with ADTZ; Inneractive Snapped Up by RNTS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow…

9 years ago

£416.2m Digital Revenues in 2015 for Publishers; Use of Ad Blockers Rises

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Is Network-Level Ad Blocking a Lose-Lose Situation?

On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…

9 years ago

Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week's edition: Adbrain receives…

9 years ago

OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges

Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…

9 years ago

xAd & Rubicon Panel: The Focus for Mobile Must Be Relevance & Creativity

With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for…

9 years ago

Marketers Not Keeping Up In Mobile Race

We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this…

9 years ago

How Do You Secure a Valuable ROI in the Complex World of Mobile Programmatic?

A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic…

9 years ago