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Mobile Archives - Page 9 of 16 - ExchangeWire.com

Mobile

Glow Merges with ADTZ; Inneractive Snapped Up by RNTS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow…

10 years ago

£416.2m Digital Revenues in 2015 for Publishers; Use of Ad Blockers Rises

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Is Network-Level Ad Blocking a Lose-Lose Situation?

On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…

10 years ago

Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week's edition: Adbrain receives…

10 years ago

OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges

Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…

10 years ago

xAd & Rubicon Panel: The Focus for Mobile Must Be Relevance & Creativity

With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for…

10 years ago

Marketers Not Keeping Up In Mobile Race

We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this…

10 years ago

How Do You Secure a Valuable ROI in the Complex World of Mobile Programmatic?

A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic…

10 years ago