Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…
Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display…
Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1.…
January is always a time of reflection and prediction, reflecting on how mobile advertising has evolved and then predicting what…
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD…
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the…
Habits evolve and technologies progress - but it appears the core challenges of business rarely change. It was not so…
Ads Get into Apps, In-App Ads Get to the Top It probably wouldn’t be an exaggeration to say that the…
Damian Scragg, Managing Director for Evidon UK discusses the ePrivacy Directive, what impact the European initiative will have on the…