In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first…
This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is…
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of…
Takako Elliot, Mindshare's client director; and Malcolm Murdoch, Mindshare, director of digital data and performance, discuss big data, its potential,…
What will it take to win in 2020? Looking six years into the future of digital media is no easy…
Ad Tech providers and publishers including AOL, Google, Conde Nast and Forbes, have jointly told advertisers: “It’s time to improve…
Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still…