In this week's feature, guest writer Sujen Selva, Asia commercial director at SpotXchange, highlights key industry trends publishers and advertisers…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the…
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about…
Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…