While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding…
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Annual 'Digital and Media Predictions' outline the need to optimise video and mobile advertising, evaluate connected TV opportunities, and develop…
China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher…