Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire…
It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel,…
On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience…
The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with…