APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold…
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half…
January is always a time of reflection and prediction, reflecting on how mobile advertising has evolved and then predicting what…
Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored…
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD…
It's nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts…
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013.…
Videology has compiled their research from Q3 in this infographic illustrating who's advertising with online with video by category, and…
When Gene Amdahl left IBM and founded Amdahl Corporation to sell mainframe computers in 1970, he predicted that his former…
Sport is big business across the world. From television rights to merchandise, ticket prices and memorabilia. There’s perhaps no greater…