What will it take to win in 2020? Looking six years into the future of digital media is no easy…
Ad Tech providers and publishers including AOL, Google, Conde Nast and Forbes, have jointly told advertisers: “It’s time to improve…
With Mobile World Congress on the horizon, anticipation and debate over of just exactly what role mobile devices can play/deliver…
Mobile proves to be the next big frontier for the online advertising business as a whole and the programmatic sector…
Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still…
Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…
Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display…
In an unexpected move, Millennial Media co-founder and CEO Paul Palmieri has stepped down from the chief exec role to…
Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1.…