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Mobile Archives - Page 103 of 131 - ExchangeWire.com

Mobile

Can Mobile Operators Strike Back in 2015?

Speculation over BT's designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the…

11 years ago

Ad Tech M&A in 2014 Explained

M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a…

11 years ago

Native Programmatic – A Modern Marketing Amalgamation

'Programmatic' and 'native' have been two of the industry buzz phrases of 2014, in this piece Rob Kramer, OpenX, general…

11 years ago

2014, The Year Programmatic Went Cross-Screen

It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas…

11 years ago

Australian Publishers Form Premium Advertising Exchange

Australian Publishers form premium advertising exchange, powered by AppNexus, to create a competitive marketplace and achieve scale in mobile display.…

11 years ago

‘2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story’

Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the…

11 years ago

Why Mobile Video Advertising is VAST-ly Below its Potential

Stephen Upstone, LoopMe Media, CEO, discusses potential methods to stimulate the mobile video advertising sector, and calls for a more…

11 years ago

Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry

Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus…

11 years ago