ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca…
If traditional media are expected to make-good when they fail to deliver, should marketers expect the likes of Facebook and…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Mobile World Congress has arrived, with the mobile industry's biggest names all headed off to Barcelona. The event is still…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and…
eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up…