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Media Spend Archives - Page 47 of 58 - ExchangeWire.com

Media Spend

The Changing Face Of Mobile Advertising

Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and…

12 years ago

APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More

Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams…

12 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Programmatic pegged at 28% of UK…

12 years ago

Managing The Multi-channel Path To Purchase

Erich Wasserman, MediaMath, chief revenue officer, discusses how marketers can navigate APAC consumers' (increasingly mobile) paths to purchase. Ahead of…

12 years ago

Xaxis Eyes Eastern Promise With Russian Launch

Xaxis has announced the formal opening of its Russian office, and the appointment of Nikolay Bulanov as Xaxis, managing director,…

12 years ago

Singapore’s Wego Launches Private Marketplace

Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and…

12 years ago

Weve Rings In Privacy Change Amid Question Marks Over Pricing, Leadership

Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its…

12 years ago

APAC Presents A Fragmented Challenge For Agencies, Programmatic Can Help Them Scale

Ahead of next month’s ATS Singapore event on 7 July, Phu Truong, TubeMogul Managing Director, South East Asia, and IAB…

12 years ago

Audio Is The New Frontier Of Programmatic

The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services,…

12 years ago