Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established…
The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media…
John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the…
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on…
Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the…
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…
Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's…
The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media…
Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Facebook acquires LiveRail The big…