Ahead of moderating a panel on 'Programmatic Video – Entering The Era of Brand Response', Vincent Flood, Video Ad News, editor, sets…
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and…
The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre…
Ahead of next week’s ATS London keynote speaker and marketing technologist Scott Brinker shares his opinions on how marketing cloud…
Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and…
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every…
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's…
This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well…
Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many…