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Media Spend Archives - Page 44 of 58 - ExchangeWire.com

Media Spend

AOL & Publicis Ink Global Video Deal

Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: AppNexus and…

11 years ago

Consolidation Continues With Millennial Media & Nexage Deal

Millennial Media has agreed to acquire mobile supply-side platform (SSP) Nexage in a deal worth $107.5m, in the latest round…

11 years ago

AppNexus, WPP Ink Landmark Deal

AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Landmark…

11 years ago

Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera

Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights…

11 years ago

AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’

Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe…

11 years ago

The Rise Of The Mega Stacks

Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry…

11 years ago

Getting To The Programmatic Promised Land

In the same week as ATS London saw presenters and panelists debate the merits of open and closed ad ecosystems,…

11 years ago