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Media Spend Archives - Page 43 of 58 - ExchangeWire.com

Media Spend

AdNear Raises $19m To Boost APAC Programmatic Sector

Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital…

11 years ago

MOSAIC Data Comes To Mobile With AdTruth Integration

Mobile recognition firm AdTruth aims to amalgamate its targeting capabilities with Experian data to its own user IDs, as leading…

11 years ago

Publicis Acquires 20% Of Matomy For £40m

Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its…

11 years ago

Ad Tech Firms Prepare For Bolstered US Profile

Ad tech firms are set to play a more prominent role on the agenda of some of the digital media…

11 years ago

Giving RTB Partners ‘First Look’ Hurts the Publisher’s Bottom Line

Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model…

11 years ago

‘Many Businesses Will Benefit From A Core Stack’

Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's…

11 years ago