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Media Spend Archives - Page 41 of 58 - ExchangeWire.com

Media Spend

Ad Tech M&A in 2014 Explained

M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a…

11 years ago

2014, The Year Programmatic Went Cross-Screen

It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas…

11 years ago

TubeMogul: South East Asia sees Double-Digit Growth

Wendy Hogan, ExchangeWire, contributing editor, APAC, speaks with TubeMogul's South East Asia chief, to examine how publishers in the region…

11 years ago

DEAL IDs: The Good, the Bad and the Alternative…

Despite Deal ID's elevation to buzzword status in recent months, it's pretty clear there is some confusion over what it…

11 years ago

‘2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story’

Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the…

11 years ago

Why Mobile Video Advertising is VAST-ly Below its Potential

Stephen Upstone, LoopMe Media, CEO, discusses potential methods to stimulate the mobile video advertising sector, and calls for a more…

11 years ago

IPONWEB: ‘We Don’t Consider Ourselves To Be A Commodity Product’

Nathan Woodman, was named as IPONWEB's first-ever GM of demand solutions earlier this month and will oversee the Russia-based company's…

11 years ago

AppNexus To Guarantee ‘Fraud-Free’ Traffic

AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP's Xaxis, DoubleVerify, Integral AdScience, to…

11 years ago