Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to…
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and…
Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the…
The IAB Europe has published a white paper laying down further guidelines on viewable ad impressions to stakeholders in the…
Marketers in Asia do not have access to the necessary skills to deploy programmatic and still hold misconceived notion that…
ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own. Asda revealed last…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer…