Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers,…
Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve…
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is…
eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about…
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to…
Digital media, and especially buying it programmatically is still seen as an 'emerging platform' in Latin America, this is despite…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…