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Media Spend Archives - Page 37 of 58 - ExchangeWire.com

Media Spend

GrabTaxi Calls for Programmatic to be Demystified

Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be…

11 years ago

Above & Beyond Programmatic Challenges in LatAm

In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…

11 years ago

Spotify Not Singing Programmatic Tune, Yet

Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York…

11 years ago

ExchangeWire Asia-Pacific Weekly Roundup

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…

11 years ago

How French Publishers Are Winning Together

The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…

11 years ago

The Programmatic Pathway: Looking to the Past to Predict the Future

Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…

11 years ago

ExchangeWire Weekly Research Round-Up

ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca…

11 years ago

TV Must Start Tuning into Programmatic

Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it…

11 years ago