Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital…
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don't know…
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising,…
'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the…
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week's edition: IAB Digital Ad…