While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the…
In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears…
Using trading models originally designed to secure pricing guarantees for 18th-century agricultural traders, media futures trading is at the very…
Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is…
ExchangeWire Research's weekly roundup brings you up-to-date research findings from around the world. In this week's edition: Mobile video advertising…
There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…
Six months after its formal launch, ExchangeWire Research has increased its headcount with the appointment of its first full-time research…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…