Happy to stick to the original media plans they have been using since day one, advertisers are unwilling to embrace…
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web…