While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV,…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The latest IAB UK digital ad spend report found that a record £8.61bn was spent on UK digital advertising in…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Financing growth in ad tech is big business. It can be a minefield for ad tech firms to know where…