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Media Spend Archives - Page 21 of 58 - ExchangeWire.com

Media Spend

UK Has Highest Programmatic Adoption Rate; Growing Investment in Retargeting

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Half of ANZ Firms Don’t Understand Customer Journey; Dentsu Aegis Acquires China’s VeryStar

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

European Digital Ad Spend Surpasses TV; 57% Ads In-View in Q1 2016

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Navigating the Headwaters of Today’s Header Bidding Options

Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured below)…

10 years ago

Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Most APAC Consumers Will Consider Ad Blockers; China Brands to Spend More On Digital

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

SEA Publishers Cannot Afford to Ignore Programmatic

While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace…

10 years ago

Wego Goes Mobile Native in APAC; Tremor Looks to Fill Ad Tech Gap in NZ

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

It’s Not Mobile vs Desktop – It’s In-App vs Web: Q&A with Fyber

The global ad industry is plagued by a big misconception at the moment: the idea that there’s a huge difference…

10 years ago

UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago