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Media Spend Archives - Page 21 of 58 - ExchangeWire.com

Media Spend

UK Has Highest Programmatic Adoption Rate; Growing Investment in Retargeting

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Half of ANZ Firms Don’t Understand Customer Journey; Dentsu Aegis Acquires China’s VeryStar

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

European Digital Ad Spend Surpasses TV; 57% Ads In-View in Q1 2016

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Navigating the Headwaters of Today’s Header Bidding Options

Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured below)…

9 years ago

Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Most APAC Consumers Will Consider Ad Blockers; China Brands to Spend More On Digital

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

SEA Publishers Cannot Afford to Ignore Programmatic

While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace…

9 years ago

Wego Goes Mobile Native in APAC; Tremor Looks to Fill Ad Tech Gap in NZ

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

It’s Not Mobile vs Desktop – It’s In-App vs Web: Q&A with Fyber

The global ad industry is plagued by a big misconception at the moment: the idea that there’s a huge difference…

9 years ago

UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago