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Media Spend Archives - Page 20 of 58 - ExchangeWire.com

Media Spend

APAC Marketers Lack Trust in Programmatic, Want Tangible Outcomes

There appears to be a lack of confidence that programmatic will deliver on its promise; and marketers in Asia-Pacific want…

10 years ago

APAC Tops Global Mobile Adblockers; Japan Publisher Co-Op Kicks Off With Three

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Rising Revenues for UK Publishers; CMOs Value Their Agencies

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Programmatic Not Push-Button Automation, Humans Still Needed

It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…

10 years ago

Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

China’s Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Singapore Startup Wants to Solve Marketing Challenges with AI

Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing…

10 years ago

Almost Half of APAC Marketers Buy Programmatically; Indian Consumers Annoyed by Mobile Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago