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Media Spend Archives - Page 20 of 58 - ExchangeWire.com

Media Spend

APAC Marketers Lack Trust in Programmatic, Want Tangible Outcomes

There appears to be a lack of confidence that programmatic will deliver on its promise; and marketers in Asia-Pacific want…

9 years ago

APAC Tops Global Mobile Adblockers; Japan Publisher Co-Op Kicks Off With Three

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Rising Revenues for UK Publishers; CMOs Value Their Agencies

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Programmatic Not Push-Button Automation, Humans Still Needed

It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…

9 years ago

Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

China’s Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Singapore Startup Wants to Solve Marketing Challenges with AI

Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing…

9 years ago

Almost Half of APAC Marketers Buy Programmatically; Indian Consumers Annoyed by Mobile Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago