Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the…
'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the…
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the…
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be…
ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the…
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
The IAB Europe has published a white paper laying down further guidelines on viewable ad impressions to stakeholders in the…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…