In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the…
Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience…
There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…
In this ExchangeWire Cannes Lions special, Matt Gillis, Millennial Media, president, platform business, speaks with ExchangeWire CEO Ciaran O'Kane about…
In this edition of ExchangeWire's European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with…
Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it…
AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements,…
Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…