Innovative tracking technologies are reducing the reliance of marketers on investment in traditional qualitative and quantitative research in the form…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of…
It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common…
The Internet of Things (IoT) is increasingly championed as an important enabler to improving customer experience and providing higher level…
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis;…