Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to…
Investment in internet advertising continues to buoy the overall UK marketing industry, according to the latest IPA Bellwether report. The…
MoneySuperMarket aims to increase the efficiency of its online media spend by cutting a deal with ad viewability firm Meetrics,…
ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential…
GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big…
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed…
Data management is core to digital strategy today. Sophisticated marketers know that proper usage of their data is key to…
It's nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts…
Turn breaks down by fractions of a second how long each step of serving an ad takes, showing how lightning-fast…
It's funny that viewability seems to be the hot subject in US trades at this present time. Every post I…