The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted…
The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to…
Matt Adams, DigitasLBi, deputy head of media, UK, employs a recent example of airline ads appearing next to stories about…
Cameran Harman, OpenX, managing director, EMEA, explains that while the programmatic industry as a whole is generally in rude health,…
Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry…
Jeremy Tester, Sky Media, director of insight, reveals plans for the further roll out of the broadcaster’s data-driven, insight and…
Kurt Edwards, Talksport, international commercial director, argues that radio's digital renaissance will extend into programmatic, thrusting 'the wireless' into the…
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the…
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin…