Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses…
The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media…
In the second instalment of a two-part look at how the growing importance of ‘big data’ and the subsequent emergence…
John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the…
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on…
Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the…
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…
The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media…
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Facebook acquires LiveRail The big…