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Martech Archives - Page 27 of 37 - ExchangeWire.com

Martech

Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera

Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights…

11 years ago

AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’

Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe…

11 years ago

The Rise Of The Mega Stacks

Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry…

11 years ago

The Empire Strikes Back: Assessing Big TV’s Move Into Ad Tech

Ahead of moderating a panel on 'Programmatic Video – Entering The Era of Brand Response', Vincent Flood, Video Ad News, editor, sets…

11 years ago

WFA Report Gives Guidance On How To Work With Programmatic Service Providers

The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and…

11 years ago

Ad Tech’s Dilemma: Fragmentation vs. Consolidation

One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means  media teams cannot possibly evaluate suppliers in every…

11 years ago

‘Ad Tech 3.0’ Dystopia or Utopia?

Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…

11 years ago

Agency Trading Desks – Focus on Risk, Not Price

Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many…

11 years ago