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Martech Archives - Page 25 of 37 - ExchangeWire.com

Martech

‘2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story’

Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the…

11 years ago

Why Mobile Video Advertising is VAST-ly Below its Potential

Stephen Upstone, LoopMe Media, CEO, discusses potential methods to stimulate the mobile video advertising sector, and calls for a more…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up the week's biggest stories in ad tech, and in this week's edition: Apple crosses the Rubicon into…

11 years ago

IPONWEB: ‘We Don’t Consider Ourselves To Be A Commodity Product’

Nathan Woodman, was named as IPONWEB's first-ever GM of demand solutions earlier this month and will oversee the Russia-based company's…

11 years ago

‘Où sont les talents?’ French Programmatic Survey Reveals Skills Gap Impeding Growth

The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…

11 years ago

It’s Official: Consumers Are Just Not That Into Retargeted Ads

Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer…

11 years ago

What Advertisers Really Think About Transparency

The ad tech sector is arguably the hottest part of the marketing industry right now with the word 'programmatic' on…

11 years ago

Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme

Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including…

11 years ago

AdNear Raises $19m To Boost APAC Programmatic Sector

Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital…

11 years ago