There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have…
In this edition of ExchangeWire's European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with…
Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this week's industry byliner, PulsePoint's vice president of account management and operations Francois de Laigue explains why Asia-Pacific has…
Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show…