In his latest MadTech Sketch, Ciaran turns his attention to the supply-path optimisation (SPO) landscape. The SPO battle is hotting…
Ciaran O'Kane is back at his sketchpad, and this week he's focussing on how the retail media market could develop…
The MadTech Sketch is back. This week Ciaran O'Kane has turned his attention to the nascent world of Web3, and…
In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of…
The MadTech Sketch is back, and this time Ciarán O’Kane has turned his attention to Google’s Performance Max. The use…
On today's MadTech Sketch, Ciaran O'Kane maps out the concept of the No Data Zone, or NDZ, and what it…
Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is…
In this week's MadTech Sketch, Ciarán O'Kane outlines the complexity of the Commerce Media ad ecosystem and gives an overview of…
In our latest MadTech Sketch, Ciarán O’Kane imagines how TrustPID might work and the inevitable problems it will face. Many…
In this week's MadTech Sketch, Ciarán O'Kane turns his attention to AI, and how new tech can evolve programmatic creative…