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M&A Archives - Page 14 of 16 - ExchangeWire.com

M&A

AppNexus CEO: ‘Viewability’ is a misnomer

Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in…

11 years ago

Programmatic or Premium? If You Think You Have To Choose, You’re Doing It Wrong

Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that…

11 years ago

Taking Aim At Cyber Scammers To Ensure Traffic Quality

Cameran Harman, OpenX, managing director, EMEA, explains that while the programmatic industry as a whole is generally in rude health,…

11 years ago

Who or what is watching your ads?

Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard…

11 years ago

Consortium To Combat Click Fraud Mooted

Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…

11 years ago