ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
This week’s LATAM RoundUp brings the latest information of the WPP Group buyout in Brazil with the acquisition of Jüssi;…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…
AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements,…
OpenX has overtaken Google as the most trusted inventory source, according to figures released this week, as the latter of…
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising,…
'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…