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Location Archives - Page 11 of 13 - ExchangeWire.com

Location

Data Focus Should Be On Quality, Not ‘First-Party’ or ‘Third-Party’ Label

Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin…

10 years ago

UK Tops Viewability League

The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software…

10 years ago

Programmatic Native Has Pivoted the Buy- and Sell-Side Dynamics

Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising,…

10 years ago

Above & Beyond Programmatic Challenges in LatAm

In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…

10 years ago

The Programmatic Pathway: Looking to the Past to Predict the Future

Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…

10 years ago

The Challenges of Programmatic Buying in LatAm

Digital media, and especially buying it programmatically is still seen as an 'emerging platform' in Latin America, this is despite…

10 years ago

ExchangeWire Lifts the Lid on ATS 2015 Series

ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place…

11 years ago

Why ExchangeWire is Boosting its APAC Focus

Asia Pacific (APAC) is widely recognised as the world's fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional…

11 years ago