Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin…
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software…
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising,…
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…
Digital media, and especially buying it programmatically is still seen as an 'emerging platform' in Latin America, this is despite…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place…
Asia Pacific (APAC) is widely recognised as the world's fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional…
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have…