The advance of smartphones has not only caused a sea change in consumer behaviour. It's creating a data tsunami, driven…
Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Most brands in Asia are simply taking campaign methodologies for traditional media, and slapping them onto mobile platforms, without first…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Never present a clock as a gift to someone in China, and don't leave tips for service staff in Japan.…
AppNexus has outlined its intention to be considered as one of the forces to be reckoned with in ad tech,…
AppNexus is to purchase Brazil-based RealMedia Latin America (RMLA) for an undisclosed fee – bringing its acquisition-count to five in the…
Rubicon Project is furthering its automated guaranteed push, post the purchase of iSocket and Shiny Ads, with the dual announcement…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…