This week’s LATAM Roundup brings the discussion of creativity and automation in Cannes; data of a recent survey about online…
AppNexus has outlined its intention to be considered as one of the forces to be reckoned with in ad tech,…
AppNexus is to purchase Brazil-based RealMedia Latin America (RMLA) for an undisclosed fee – bringing its acquisition-count to five in the…
In this week’s ExchangeWire Weekly LATAM Roundup: two reports about social media usage shows when is the best time the…
TubeMogul's recent quarterly report was one of the first to chronicle the growth of the programmatic advertising market at length…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software…
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…
Digital media, and especially buying it programmatically is still seen as an 'emerging platform' in Latin America, this is despite…
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have…