The UK advertising industry has entered a period of uncertainty; one, which could, and should, make industry players look at…
With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a…
Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…
In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media,…
The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The worlds of ad tech and martech are experiencing significant changes. Whether a forced or natural evolution, viewpoints exist that…
Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured…
Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better…
On 15 March, Google announced their Analytics 360 Suite, referring to it as "an enterprise-class solution for a multi-screen world". The…