China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
Twitter's recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In…
In this week's feature, guest writer Sujen Selva, Asia commercial director at SpotXchange, highlights key industry trends publishers and advertisers…
In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital…
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
As we stand on the cusp of 'the internet of things' becoming a mass market reality, Konrad Feldman, Quantcast, CEO,…