ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Google…
With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s…
Mobile recognition firm AdTruth aims to amalgamate its targeting capabilities with Experian data to its own user IDs, as leading…
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's…
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's…
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this…
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every…
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…